Resolution 2022-078 authorizing the City Administrator to execute an agreement with the Monterey County Convention and Visitors Bureau for Destination Marketing for the term of July 1, 2022 to June 30, 2023 in an amount not to exceed $210,010

The purpose of this agenda item is for Council to authorize the City Administrator to execute an agreement with the Monterey County Destination Marketing Organization Inc., dba Monterey County Convention and Visitors Bureau (MCCVB) for destination marketing for Fiscal Year 2022-2023. The City has historically collaborated with MCCVB to manage visitors, including promoting overnight stays within the Village during mid-week and off-season.  MCCVB has specialized expertise and experience in destination marketing of the Monterey Peninsula, which includes the City of Carmel-by-the-Sea.

The Carmel Municipal Code requires Council approve agreements with a value of $25,000 or more. The proposed agreement with MCCVB is for an amount not to exceed $200,010. 

The Adopted Fiscal Year 2022-2023 Budget includes funding for MCCVB. The amount of the funding is based upon 3% of the City's Fiscal Year 2022-2023 budgeted transient occupancy tax revenue of $6.7 million.

Council adopted the FY 22-23 budget on June 7, 2022, via Resolution 2022-048, approving funding for MCCVB in the amount of $200,010.

Council adopted a similar agreement with MCCVB in 2021 for an amount not to exceed $160,007, via Resolution 2021-039.